AIGA, 2014. The challenge is to combine all those things into something simple.”. Chermayeff and Geismar work with these accepted axioms, with the givens of common knowledge, with simple knowns—things from childhood, nature symbols, universal standards. Graphic Design in America: A Visual Language History. They scramble these found object—it is a Pop/Dada approach—into new visions of the old, the old becoming new and the new gaining distinction from the old. Bierut, Michael, Jennifer Helfand, and Steven Heller. Eds. They make visual images that are graphic poetry. “Tom Geismar.” Designers & Books. Try again. your own Pins on Pinterest “We do not have an office style,” Ivan Chermayeff has said, “like some designers who concentrate on graphics systems, such as grids. See more ideas about ivan chermayeff, poster design, graphic design. In 2006, designer Sagi Haviv became the firm’s third partner, and it is now known as Chermayeff & Geismar & Haviv. It serves as a fun little gift book for designers and design students. Sep 6, 2015 - Explore Arden Kuhlman Riordan's board "Ivan Chermayeff", followed by 1341 people on Pinterest. Design X Ray: Design Is Everywhere. For them, it is “rediscovery as a form of discovery.”. Print. You're listening to a sample of the Audible audio edition. In 1959, legendary designers Ivan Chermayeff and Tom Geismar produced a small booklet of typographic creativity called "Watching Words Move". The Museum of Modern Art, n.d. Something went wrong. We are not involved in style and fashion in that way.” New essays by top designers add value even for those already familiar with the original. However as time has took it's tole, it seems dull and overworked by todays standards. 17 Nov. 2015. Ivan Chermayeff Art Nouveau Grid Layouts Design History New York Times Icon Design September Editorial Designers. How you can too. Chermayeff, Ivan. It also only comes with hard work. They call this technique “the supermarket principle.” As in the supermarkets, the display of relatively unrefined package designs in mass often produces a cumulative effect far beyond the quality of the individual package. 17 Nov. 2015. Your recently viewed items and featured recommendations, Select the department you want to search in. “Punching and Dotting.” AIGA Journal of Graphic Design 7.2 (1989): 4. It was in this climate that Chermayeff and Geismar found themselves as partners, eager to incorporate their talents and skills. Friedman, Mildred S, Robert Jensen, and Russell Lynes. Dec 7, 2017 - Explore Konstantin Lukjanov's board "Ivan Chermayeff" on Pinterest. 17 Nov. 2015. Online video. “Some Thoughts on Modernism, Past, Present, and Future.” Looking Closer 3: Critical Writings on Graphic Design. Aug 18, 2013 - Explore Dave Dye's board "Ivan Chermayeff", followed by 2140 people on Pinterest. “Ivan Chermayeff.” Designers & Books. Discover (and save!) San Francisco: Chronicle Books, 2006. There, both designers discovered a common interest in the design of alphabets or typefaces; they met doing research on papers about typeface design. See more ideas about ivan chermayeff, graphic design firms, graphic design. “Tom Geismar.” ADC Hall of Fame, Awards. Web. We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display ads, including interest-based ads. Chermayeff, Ivan, and Thomas H. Geismar. Graphic Icons: Visionaries Who Shaped Modern Graphic Design. Their work includes logos, symbols, letterheads, signs, annual reports, posters, bags and boxes and banners, trucks and airplanes, tank cars and tote bags, T-shirts and ties, television titles and credits. n.p., n.d. Decades later, its impact is still felt. Brownjohn, who struggled with heroin addiction for most of his adult life, left the partnership to join J. Walter Thompson's London branch in 1959. And it creates a very grown-up irony. His family settled in United States in 1940. Chermayeff, Ivan, Thomas H. Geismar, and Sagi Haviv. Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business. Previous page of related Sponsored Products, Chronicle Books; 1st edition (25 Aug. 2006), Reviewed in the United Kingdom on 22 March 2016. “Ivan Chermayeff.” ADC Hall of Fame, Awards. 2008. Sign: 9 West 57th Street, NY. “Our work starts from the information to be conveyed,” Ivan Chermayeff explains, “and only then goes on to make the structure subservient to that information or make the structure a way to help express the idea.”. And they have repeated a single rubber stamp all over a poster in a scatter-fire, crazy-quilt kind of imagery. Designer Rudolph de Harak recalled in his presentation of the AIGA Medal that as early as 1959, when Chermayeff and Geismar were having an exhibition of their work in New York City, a news release stated that their design office “operated on the principle that design is a solution to problems, incorporating ideas in relation to the given problem, rather than a stylistic or modish solution.” Twenty years later, de Harak observed, “Their philosophy is still the same.”. Johnson, J S, Ivan Chermayeff, George Lois, and Paul Rand. Print. Chermayeff, Ivan, and Henry Wolf. How to Read People Like a Book: The Complete Guide to Speed-Reading People, Underst... Fun Gifts: Blank Notebook — "Every time I feel sexy, I trip.". Web. Web. Fun Gifts: Blank Notebook — "No matter how much cats fight, there always seem to be... Ivan Chermayeff and Tom Geismar have been partners in their own design firm for over 45 years. 10 Dec. 2008. For an Aspen Design Conference poster, they assembled luggage tags from airports all over the world and created an overall quilt pattern to show the international influence of the conference. Designers & Books, n.d. Web. In 1959, legendary designers Ivan Chermayeff and Tom Geismar produced a small booklet of typographic creativity called "Watching Words Move". Cool Things To Make How To Memorize Things Ivan Chermayeff Harvard University Press Milton Glaser Graphic Design Books Buch Design Branding Publication Design Web. Chermayeff and Geismar met at Yale in the mid-1950s when so many ideas that are now a part of our lives were germinating. The Museum of Modern Art, n.d. Exhibit: Smithsonian Institution, Museum of History and Technology: If Reviewed in the United Kingdom on 28 September 2007. Shop books, stationery, devices and other learning essentials. Launched in 1957 by Ivan Chermayeff, Tom Geismar, and Robert Brownjohn as “ Brownjohn, Chermayeff & Geismar ”. Born in 1932, Ivan Chermayeff’s career encompassed more than six decades. Recognized for their enduring contribution to visual literacy. Online video. Chermayeff, Ivan, Thomas H. Geismar, and Steff Geissbuhler. Sometimes they make collections of different things of the same generic nature. This video is supported in part by an award from the National Endowment for the Arts. Chermayeff, Ivan. The Guggenheim poster had the words in the spiral form of the Frank Lloyd Wright building; the Whitney poster outlines the overhanging ziggurat form designed by Marcel Breuer. Mar 16, 2015 - Explore Tiffany A. It is also what poetry is about—analogy, simile, metaphor, meaning beyond meanings, images beyond images. in 1940 he moved to the united states where he has lived ever since. Print. Dec 5, 2017 - Explore Wyn Bielaska's board "Typography" on Pinterest. New essays by top designers add value even for those already familiar with the original. Chermayeff was born in June 1932, into luxurious surroundings. Industrial Chemistry & Manufacturing Technologies, © 1996-2021, Amazon.com, Inc. or its affiliates. It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar; and Robert Brownjohn, a protégé of László Moholy-Nagy and Chermayeff's father, industrial designer Serge Chermayeff, at the New Bauhaus in Chicago. Chermayeff, Ivan. Ivan Chermayeff. 17 Nov. 2015. Print. Web. It is pictorial typography. The boxes are then ganged like a display cabinet. Chermayeff, Ivan, Thomas H. Geismar, and Steff Geissbuhler. In meeting that challenge, Chermayeff and Geismar have explored as varied and different a collection of approaches and techniques as any designers now working. Kurlansky, Mervyn. “Memory of and Eclectic Modernist.” Design Observer. Again, the arrangement has a random quality like the old typefaces. Please try your request again later. 17 Nov. 2015. he studied at harvard, the institute of design in chicago, and received a BFA at yale. American graphic designer, 1932–2017. There's a problem loading this menu at the moment. Copyright 1980 by The American Institute of Graphic Arts. It was quite another issue in the late 1950s.”. Born in 1932, Ivan Chermayeff’s career spanned more than six decades. Their technique of repeating collections is also seen in clustered corporate logos and symbols that read like overall watermark patterns on stationery, bank checks and shopping bags. Their success at problem solving over the years has permitted them to plan, design and supervise an impressive number of corporate graphics programs across the broadest international framework. Chermayeff, Ivan. whilst at yale he met tom geismar … Even with patently undesigned or ugly things—air-conditioning outlets, crumpled car parts, worn-out gloves—the massing of them can diffuse the ugliness of the single item and create a transcendingly effective overall pattern and rhythm. Eye: the International Review of Graphic Design 19.73 (2009): 30. Dark Humor: And Words of Wisdom from an Unknown Genius. 13 Mar. Decades later, its impact is still felt. Web. For a Pepsi-Cola annual report they collected used bottle caps and stacked them up like a bar chart of rising sales. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Ed. Print. Chermayeff, Ivan. Among their techniques of surprise is a device they call “expressive typography” in which type is placed to show—literally—the message or the form of the subject. Print. His work has been described as; profound, witty and captivating. Print. American graphic designer Ivan Chermayeff, creator of some of the world’s best known logos, has died aged 85. Minneapolis, Minn: Walker Art Center, 1979. Print. It is a surprising element, but on fundamentally consistent with the overall design program of circles. Place of publication not identified: n.p., 1969. Sorry, there was a problem saving your cookie preferences. Cambridge: MIT Press, 1973. In an exhibition on “Productivity” for the Department of Labor at the Smithsonian Institution, they assembled all the protective gloves and helmets that American workers wear; it was a means of calling attention to safety and to improved working conditions. Witty Thinking in Graphic Design. Their logo for Mobil, in a typeface they designed for the corporation, is based on the circle and cylinder motif of filling stations and other architectural elements of the corporate program that were established by the late architect Eliot Noyes. Print. “Some Thoughts on Modernism: Past, Present and Future.” AIGA Journal of Graphic Design 5.2 (1987): 6. In their poster for a television production of War and Peace, a childlike painting of a bird with an olive branch sits on a pyramid of cannonballs. A Pedagogical Scrapbook About the Work of Ivan Chermayeff. 17 Nov. 2015. Web. The mid-50s in New York was an exciting time, charged with creative electricity, the sparks flying from all the arts. Print. The obvious stocking filler for type and graphic folk. Online sound recording. Unable to add item to List. Foxdec, Margalit. Print. 6 Chapters in Design: Saul Bass, Ivan Chermayeff, Milton Glaser, Paul Rand, Ikko Tanaka, Henryk Tomaszewski. In the U.S. pavilion at Osaka for Expo '70, Chermayeff and Geismar collected masses of weathervanes as one exhibit. See more ideas about ivan chermayeff, poster design, graphic design firms. He studied at Harvard, the Institute of Design in Chicago, and received a BFA at Yale. Oct 7, 2014 - Explore Ventral is Golden's board "Ivan Chermayeff" on Pinterest. ADC, 1998. “We do not have an office style,” Ivan Chermayeff has said, “like some designers who concentrate on graphics systems, such as grids. Co-founded Chermayeff & Geismar with Tom Geismar in 1958. Web. Please try again. Print. whilst at yale he met tom geismar … They deal with meanings of several kinds, such as the various meanings of colors. At Montreal's Expo '67, they clustered several hundred hats on hatmakers' forms to exhibit the great variety of occupations, professions and services—the police, firefighters, welders, nurses, motorcyclists—who make up this country. Lupton, Ellen. “Ivan Chermayeff.” The Collection | Artists, MoMA. McAlhone, Beryl, David Stuart, and Greg Quinton. Ivan Chermayeff is one of the best American graphic designers, the son of the Russian born, British architect Serge Chermayeff. Indian Head; Beaunit; Screen Jems. Approved third parties also use these tools in connection with our display of ads. New York: Princeton Architectural Press, 2011. In the arts, Abstract Expressionism was being nudged aside by Pop painting and sculpture, to be followed by Op works. 17 Nov. 2015. It is the 1960s addiction for happenings. Presented by AIGA Design Archives. About Ivan Chermayeff. London: Phaidon Press Ltd, 2015. Print. Print. It also analyses reviews to verify trustworthiness. We are not involved in style and fashion in that way.”. Duarte, Frederico. Wright, Will, Dror Benshetrit, Thomas H. Geismar, Sagi Haviv, and Ivan Chermayeff. Identify: Basic Identity Design Solutions in the Iconic Trademarks of Chermayeff & Geismar. Print. “The Designer as Ventriloquist.” AIGA Journal of Graphic Design 12.2 (1994) 30. He studied at Harvard until 1952, and the Institute of Design (New Bauhaus) until 1954. Simple and effective, this would have been ground breaking in it's day as graphic design was making it breakthrough in the 40's and 50's. your own Pins on Pinterest For Yale's Garvan Collection of American Furniture, a group of Windsor chairs and benches is hung on a white wall, with Shaker-like simplicity one above the other as well as side by side, so that the display looks like an illustration of silhouetted chair styles as well as a collection of furniture. New York: Princeton Architectural Press, 2000. Ed. Chermayeff & Geismar & Haviv. Chermayeff and Geismar's pictures are similarly artful words in a Western language. AIGA Graphic Design USA: 1: The Annual of the American Institute of Graphic Arts. Web. In 2017, they celebrated 60 years of work together. Print. Learn more about Import fee deposit here. Physically, according to nature's properties, we directly associate red with hot and blue with cold. Clifford, John. Video by Dress Code. “Logomotion.” YouTube. “Ivan Chermayeff.” Graphic Design Archive Online. The technique permeates their work. The New School, 2010. Online sound recording. Print. See more ideas about graphic design, typography, ivan chermayeff. Sound recording. “Finding Aid: Chermayeff & Geismar Collection.” Milton Glaser Design Study Center and Archives. Chermayeff, Ivan. New York: Allworth Press, 1998. In the theater, Jerome Robbins had just done ”West Side Story.“ The jazz world was stunned by the passing of Charley Parker and razzle-dazzled by the cacophony of Ornette Coleman, Erick Dolphy and John Coltrane. Web. Chermayeff, Ivan. Ivan Chermayeff was born in 1932 in London to Serge Ivan Chermayeff, a well-renowned Russian-born British architect and industrial designer. It makes an overall pattern that becomes something more than the sum of the individual parts. “Inside New York’s Art World: Ivan Chermayeff.” [1986] YouTube. In the logo for a shop in Cambridge, Massachusetts, for example, the name of the firm is formed by letters, each taken from a different typeface; in their logo for Brentano's bookstores, a collection of uppercase letters of several typefaces is interspersed in a randomlike quality. graphic design, Ivan Chermayeff, 85, Eminent Designer of Familiar Logos, Dies, Guide to the Ivan Chermayeff graphic designs, 1950–1987, Finding Aid: Chermayeff & Geismar Collection, 100 Years of Design that Delights: Watching Words Move, 1962, 100 Years of Design that Informs: Ivan Chermayeff, Inside New York’s Art World: Ivan Chermayeff. : Honest Advice for New Graphic Designers, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world, Typographic Systems: Frameworks for Type Beyond the Grid, Know Your Onions: Graphic Design: How to Think Like a Creative, Act Like a Businessman and Design Like a God. A Smile in the Mind. n.p., 1977. “Thomas Geismar.” The Collection | Artists, MoMA. This technique of repetition, reduplication or multiplication—starting with a single item and reiterating throughout a corporate program—is a unifying element in their work. As a consequence they have collected commissions for corporate programs the way other designers collect book jacket commissions—Burlington Industries, Chase Manhattan Bank, Dictaphone, Mobil Corporation, Pan Am and Xerox, to name a few. 17 Nov. 2015. With all these approaches and techniques, Chermayeff and Geismar communicate in flashes of illuminating insight. There, scrolls of calligraphy have been hung on walls like pictures for centuries. He was a discriminated graphic designer, scribe, illustrator, and collagist, creating memorable work in a wide range of media. Biography note: Thanks to the National Endowment for the Arts and their support towards AIGA's archives and special collections, we’ve produced a new video, exploring the design process of two AIGA Medalists: Ivan Chermayeff and Tom Geismar of Chermayeff & Geismar & Haviv. Saved by Download Ebooks Epub Mobi Kindle and PDF. 6 Dec. 2017. “The Critics’ Response to Graphic Design in America.” AIGA Journal of Graphic Design 8.1 (1990): 12. Visual poetry. Meggs, Philip B. “Tom Geismar.” Design Matters. Web. See more ideas about ivan chermayeff, graphic design, poster design. Creators of many of the world’s most iconic and enduring brands, Chermayeff & Geismar & Haviv is an independent New York based graphic design firm specializing in … Designers & Books, n.d. 1932 London, England artist, teacher, designer ivan chermayeff born in 1932, london, england, chermayeff is the son of the chechen architect serge ivan chermayeff. They also make use of a primitive quality in calligraphy and illustrations. NYT obituary. RIT Libraries, Rochester Institute of Technology, n.d. To design is to solve human problems by identifying them and executing the best solution" Ivan Chermayeff is known as an illustrator, prolific designer and artist Ivan, has created memorable and Iconic images for literally hundreds of clients. Graphic Design Thinking: Beyond Brainstorming. Print. Web. They are especially addicted to old art of anonymous printers and sign painters that show unconventional, nontraditional inventiveness of an improvisational nature—accidents, laissez faire, spontaneity and whimsy. Chermayeff and Geismar collect samples of old typefaces and street signs because such things communicate directly. in 1940 he moved to the united states where he has lived ever since. "Flight of the Imagination - Do Ivan Chermayeff's Pan Am Posters Signify the Last Days of Modernist Ambition?" They have printed the word “dead” with the final “d” turned at a 90° angle, fallen down to reinforce the meaning of the word. Burlington Industries; White House Conference on Children; (middle row, AIGA Design Archives. Ivan chermayeff b. See more ideas about robert, ivan chermayeff, graphic design. Henry Wolf was turning the magazine industry on its ear with his fresh approach to design at Esquire, and Lou Dorfsman was already almost legendary at CBS. Disruptive Branding: How to Win in Times of Change. 17 Nov. 2015. n.p., 2014. Ivan Chermayeff: Paintings, Drawings, Graphic Design (exhibition) May 3-June 1, 1975. “Ivan Chermayeff: The Logo Genius.” The Guardian. This is repetition in two languages, both words and pictures. What makes Ivan Chermayeff design equally successful identities for very different communities, like a company in Turkey, an another one in Japan? Yet around 1960, Chermayeff and Geismar started the craze for abstract corporate symbols with the one they designed for the Chase Manhattan Bank. Lupton, Ellen. Friedman, Mildred S, Joseph Giovannini, and Steven Heller. This legendary document of typographic creativity, after nearly fifty years watching words move, is now available for the first time as a trade book. Oh Sh*t... What Now? 17 Nov. 2015. Fonts in use in artwork from “Ivan Chermayeff”. 17 Nov. 2015. This simple reproduction of the innovative original includes thoughts by influential designers such as Michael Carabetta, George Lois, April Greiman, Steve Heller and Kit Hinrichs who add their thoughts on the lasting impact of this type primer. Video recording. He was a distinguished graphic … Glaser, Milton, Ivan Chermayeff, and Rudolf deHarak. “Ivan Chermayeff, 85, Eminent Designer of Familiar Logos, Dies.” The New York Times. As perhaps their ultimate gesture in this direction, Chermayeff and Geismar have collected multiples of the same shell from an American beach and have filled a transparent plastic box with them; then next to that box, they have filled another box with shells from an Italian beach, the a box of shells from an Australian beach, and so on. Design Matters, 2014. ”In graphics, the establishment designers were Will Burtin, Alvin Lustig, Paul Rand, Lester Beall and Saul Bass, to name just a few. RIT Libraries, Rochester Institute of Technology, n.d. Administration, The American Film Institute; (bottom row, left to right) “The Masters Series: Tom Geismar.” YouTube. ADC, 1981. in 1940 he moved to the united states where he has lived ever since. AIGA, n.d. AIGA Medal These modest items not only build up decorative textures, but also form an appropriate art-assemblage program for IBM's World Trade-Far East Headquarters: international stored information. It serves as a fun little gift book for designers and design students. “It is one thing to open a design shop today,” de Harak pointed out, “and to solicit work from an already generally alert design-oriented management. Print. Watching Words Move. Jacket: The Rise and Fall of The Third Reich, 1960. (left) Book Jacket: Common Sense and Nuclear Warfare, 1959; (right) Book 1932 London, England artist, teacher, designer ivan chermayeff born in 1932, london, england, chermayeff is the son of the chechen architect serge ivan chermayeff. May 7, 2018 - Explore Emily Kline's board "Ivan Chermayeff" on Pinterest. The designers like to say the same thing two ways at the same time. AIGA, 2014. “We try to do something that is memorable for a symbol,” Tom Geismar notes, “something that has some barb to it that will make it stick in your mind, make it different from the others, perhaps unique. In the work of Chermayeff and Geismar, images are words, have meanings, communicate. Chermayeff was born in London in 1932, the son of modernist architect Serge Chermayeff … To get the free app, enter your mobile phone number. 2014. 17 Nov. 2015. And we don't have a special style of illustration like those who are collectors of historical style motifs—Art Deco or 19th century typography. School of Visual Arts. Founded the New York-based branding and graphic design firm Chermayeff and Geismar with Tom Geismar 1959 Won the commission for the U.S. Pavilion at the Brussels World's Fair 1960 With Geismar started the craze for abstract corporate symbols with their design for Chase Manhattan Bank 1967 17 Nov. 2015. 8th, Rev. 17 Nov. 2015. New York: Watson-Guptill, 1980. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Guardian obituary. Falls Church, VA: Landmark Media, 2014. Airey, David. The Design Necessity: A Casebook of Federally Initiated Projects in Visual Communication, Interior and Industrial Design, Architecture [and] Landscaped Environment. In 1957, they opened their own practice in New York. Brownjohn left the firm at the end of 1959 and the name became Chermayeff & Geismar for the next 45 years. Berkeley, Calif: New Riders, 2012. The Graphic Revolution. Chermayeff and Geismar combine their special kind of poetic communication with efficient practicality. Chermayeff and Geismar have reinforced that motif by singling out the circle in the corporate name and coloring it red. As designer Harak recalled: “Their work burst forth in the late 50s and early 60s smack in the middle of what is considered to be the time of the graphics revolution in this country. See more ideas about ivan chermayeff, graphic … Wainwright, Oliver. (He even convinced the airline to shorten its name from the clunky Pan American World Airways.) 8. That says it not only in two ways, but with the simplest, almost naïve, pictorial technique. Print. Good identity design is based on ideas, and is simple, easy to use, memorable, and original. We're So Good, Why Aren't We Better?, 1970. Chermayeff & Geismar - International Festival of the Arts. Instead, Ivan Chermayeff and Thomas Geismar are anthologists, assemblers and compilers who reduplicate the things they put together, multiply them ten fold—or more. n.p., n.d. Prime members enjoy fast & free shipping, unlimited streaming of movies and TV shows with Prime Video and many more exclusive benefits. On their posters for free Tuesday evenings at the Guggenheim Museum and at the Whitney Museum, the type is placed in the shape of those buildings. DukeLibDigitalColl. 1932 London, England artist, teacher, designer ivan chermayeff born in 1932, london, england, chermayeff is the son of the chechen architect serge ivan chermayeff. “100 Years of Design that Informs: Ivan Chermayeff.” Celebrate Design. The message—variety—could not be embodied or demonstrated by a single object, but the repetition technique made it loud and clear. New York: Print Publishing, 2011. Masters of the 20th Century: Icograda Design Hall of Fame. Book Jacket: This Book about the Work of Claes Oldenburg..., 1970. Chermayeff was born in London, the son of the distinguished architect-teacher Serge Chermayeff. Apr 9, 2012 - This Pin was discovered by Brianna Nichols. And we don't have a special style of illustration like those who are collectors of historical style motifs—Art Deco or 19th century typography. Their degrees completed, Geismar went into the Army where he worked as a designer of exhibitions and graphics. BROWNJOHN Robert ... an experimental typography booklet, from "Robert Brownjohn: Sex and Typography" 1959. Print. Therefore it applies universally, if it applies at all. Geismar was born in Glen Ridge, New Jersey, and studied concurrently at Brown University and the Rhode Island School of Design, then received an MFA at Yale. During his prolific career, Chermayeff was part of the team behind iconic symbols for National Geographic, PanAm, PBS, MoMA and Xerox, as well as the NBC peacock. Chermayeff went to work in New York, first for Alvin Lustig, then for CBS designing record covers.